The Influence of Financial Quantitative Literacy and Subjective Numeracy on Impulsive Consumption with Materialism as the Mediator Variable

Authors

  •   Laurentius Saptono Postgraduate Program Student, State University of Malang, Malang 65145
  •   Budi Eko Soetjipto Professor, Graduate Program of State University of Malang, Malang 65145
  •   Wahjoedi Professor, Graduate Program of State University of Malang, Malang 65145
  •   Hari Wahyono Associate Professor, Graduate Program of State University of Malang, Malang 65145

DOI:

https://doi.org/10.17010/ijom/2019/v49/i10/147563

Keywords:

Impulsive Consumption

, Materialism, Financial Quantitative Literacy, Subjective Numeracy.

Paper Submission Date

, January 20, 2019, Paper Sent Back for Revision, June 3, Paper Acceptance Date, July 30, 2019.

Abstract

Marketers always optimize their marketing strategies so that the consumers are affected to make purchase decisions. Consumers are all the time exposed to visually appealing and well-displayed products as well as captivating promotions. This intrigues them to buy the products impulsively. The present research aimed to investigate the factors of impulsive consumption, namely materialism, financial quantitative literacy, and subjective numeracy. The research was conducted on 179 senior high school economics teachers in Special Region of Yogyakarta, Indonesia. Stratified random sampling was employed and the data were gathered from July 2017 to January 2018 and were analyzed using WarpPLS 5.0. The results showed that the influence of materialism was positive and significant on impulsive consumption ; the influence of financial quantitative literacy was negative and significant on impulsive consumption; materialism partly mediated negative influences, which was significant for impulsive consumption; the influence of subjective numeracy was negative and not significant on impulsive consumption; materialism fully mediated the negative influences; and influence of subjective numeracy was significant on impulsive consumption.

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Author Biographies

Laurentius Saptono, Postgraduate Program Student, State University of Malang, Malang 65145

ORCID Id : https://orcid.org/0000-0001-7768-5413

Budi Eko Soetjipto, Professor, Graduate Program of State University of Malang, Malang 65145

ORCID Id : https://orcid.org/0000-0002-1170-2986

Wahjoedi, Professor, Graduate Program of State University of Malang, Malang 65145

ORCID Id : https://orcid.org/0000-0002-5057-1405

Hari Wahyono, Associate Professor, Graduate Program of State University of Malang, Malang 65145

ORCID id : https://orcid.org/0000-0002-2988-1601

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Published

2019-10-31

How to Cite

Saptono, L., Soetjipto, B. E., Wahjoedi, ., & Wahyono, H. (2019). The Influence of Financial Quantitative Literacy and Subjective Numeracy on Impulsive Consumption with Materialism as the Mediator Variable. Indian Journal of Marketing, 49(10), 23–41. https://doi.org/10.17010/ijom/2019/v49/i10/147563

Issue

Volume 49, Issue 10, October 2019

Section

Articles
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Europe PMC

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