Overhauling of Kirana Stores

Authors

  •   Abhishek Sule Student - MM2, Jamnalal Bajaj Institute of Management Studies, Mumbai
  •   Gourav Kumar Student, Jamnalal Bajaj Institute of Management Studies, Mumbai
  •   Meeta Poyekar Student, Jamnalal Bajaj Institute of Management Studies, Mumbai
  •   Rajendra Rajput Student - MM2, Jamnalal Bajaj Institute of Management Studies, Mumbai
  •   Umesh Divate Student, Jamnalal Bajaj Institute of Management Studies, Mumbai

Abstract

In India, retailing is the buzz word now-a-days. This sector has modernized and expanded at a rapid pace in sync with India's economic growth. We all can see the glorious future of retail. But the future of mom and pop stores which we know as Kirana stores looks uncertain due to the growth of modern organized retail. Experts have gone to the extent of saying that mom and pop stores will soon be extinct.

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Published

2009-08-29

How to Cite

Sule, A., Kumar, G., Poyekar, M., Rajput, R., & Divate, U. (2009). Overhauling of Kirana Stores. Indian Journal of Marketing, 39(8), 3–10. Retrieved from https://indianjournalofmarketing.com/index.php/ijom/article/view/37021

Issue

Volume 39, Issue 8, August 2009

Section

Articles