Advertising in Multiplexes: Brand Theatre

Abstract

Weekends are multiplex time for many metro-dwellers. Where better to go than to kick start the movie's promotion well, within the cinema halls themselves. In a number of product categories, the multiplex option is being considered for media plans. Therefore, multiplexes are selling themselves, and the space within, in the most innovative ways possible. Even BPO and ITES information technology enabled services companies have been using this option seriously.