Healthy Food Selection: The Role of Nutritional Information of Packaged Foods on Consumers’ Purchase Intentions

Authors

  •   Sandip Solanki Associate Professor & HOD IB Dept., Symbiosis Institute of International Business, Symbiosis International University, Pune, Maharashtra
  •   Jaydeep H. Sheth Ph.D. Research Scholar, Gujarat Technological University, Ahmedabad, Gujarat

DOI:

https://doi.org/10.17010/ijom/2015/v45/i9/79807

Keywords:

Nutritional Information

, Ready to Eat Food Products, Packaged Foods, Food Processing Industry, Healthy Food Selection

Paper Submission Date

, February 2, 2015, Paper sent back for Revision, May 7, Paper Acceptance Date, July 25, 2015.

Abstract

India is the world's second largest producer of food next to China and has the potential of being the largest food producer in the world. The food processing industry is the fifth largest industry in India in terms of production, consumption, export, and expected growth. Among the various sectors of the food-processing industry, the ready to eat food products industry is growing at the fastest pace of 30 % p.a. There are nearly 100 international, national, and local players already operating in the industry, and equal numbers of players are likely to enter in the market in the coming years due to its huge growth potential. Ready to eat food products being products of low involvement category, a little differentiation exists among the products produced by various players of the industry so as to differentiate their products. To differentiate their products, one of the most prominent tools used in the industry is packaging. The companies make use of various packaging elements to differentiate their products. This study was undertaken to analyze the influence of nutritional information provided on the packages of ready to eat food products on the product evaluation and buying behavior of consumers in Rajkot.

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Published

2015-09-01

How to Cite

Solanki, S., & Sheth, J. H. (2015). Healthy Food Selection: The Role of Nutritional Information of Packaged Foods on Consumers’ Purchase Intentions. Indian Journal of Marketing, 45(9), 37–54. https://doi.org/10.17010/ijom/2015/v45/i9/79807

Issue

Volume 45, Issue 9, September 2015

Section

Articles
Crossref
Scopus
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Europe PMC

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