Volume 43, Issue 7, July 2013

Published: 2013-07-01

Articles

  • Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations

    Debashish Sengupta, Ray Titus
    5-20
    DOI: https://doi.org/10.17010/ijom/2013/v43/i7/34014

  • Product Placement: A Critical Review Based on Ethical Theories

    Mohammad Masrurul Mowla, Nazamul Hoque
    21-29
    DOI: https://doi.org/10.17010/ijom/2013/v43/i7/34015

  • Children and Parents' Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements

    Vikas Saraf, N. C. Jain, Mahendra Singhai
    30-43
    DOI: https://doi.org/10.17010/ijom/2013/v43/i7/34016

  • Factors Influencing Students' Preference of Management Institutes: A Kano Model Analysis

    Sarang Shankar Bhola, Rishikesh Krishnaji Nalawade
    44-52
    DOI: https://doi.org/10.17010/ijom/2013/v43/i7/34017

  • Emerging Trends in Distribution in the Life Insurance Sector in India: A Study of a few Leading Players

    Abhijit Sinha
    53-61
    DOI: https://doi.org/10.17010/ijom/2013/v43/i7/34018