Volume 43, Issue 1, January 2013

Published: 2013-01-01

Articles

  • Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies

    Kevin J. Clancy, Paul D. Berger, Peter Krieg
    5-13
    DOI: https://doi.org/10.17010/ijom/2013/v43/i1/34037

  • The Most Influential Factors of Consumers' Buying Pattern at Organized and Unorganized Retail Stores with Special Reference to Kakinada City, Andhra Pradesh

    Kuberudu Burlakanti, Romala Vijaya Srinivas
    14-23
    DOI: https://doi.org/10.17010/ijom/2013/v43/i1/34038

  • Emerging Global Markets: The Voice of Arab Consumers

    Vanaja Menon Vadakepat
    24-30
    DOI: https://doi.org/10.17010/ijom/2013/v43/i1/34039

  • Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations

    R. Venkatesh
    31-35
    DOI: https://doi.org/10.17010/ijom/2013/v43/i1/34040

  • Infrastructural Development Problems at Thoseghar: A Tourist Destination in Satara District, Maharashtra

    Rajashri Ramesh Chavan, Sarang Shankar Bhola
    36-43
    DOI: https://doi.org/10.17010/ijom/2013/v43/i1/34041

  • Online Shopping among Higher Education Students in Indore: A Factor Analysis Approach

    Shraddha Sharma, Manish Sitlani
    44-53
    DOI: https://doi.org/10.17010/ijom/2013/v43/i1/34042

Book Review

  • Green Marketing: Theory, Practice, and Strategies

    P. Kishore Kumar, Byram Anand
    54-56
    DOI: https://doi.org/10.17010/ijom/2013/v43/i1/34043