Volume 35, Issue 8, August 2005

Articles

• Comparative Study on Service Quality of Mobile Operators: An Approach of Multidimensional Profile Analysis

  Sanjeev Panandikar, Rahul Rajput

• Role of NGOs in Microfinancing through Self Help Groups-A Study in Kanyakumari District

  J. K. Stephen, A. Seilan

• Insurance Perspective in Eastern UP - An Empirical Study

  S. RaviKumar Sharma

• Narcissism and Advertising: Youth Centre Marketing

  I. Francis Gnana Sekar

• An Analysis of Farmers' Preference for Bt Cotton with Reference to Dharampuri District

  R. K. Sivakumar, N. Ajjan, S. D. Sivakumar

• Marketing Strategies for Launching Water Soluble NPK Fertilizers

  D.N. Deepa

• Life Insurance Advertisements on Television: A Study on Quality of Illustrations

  Gautam Bansal, Pawan Taneja