Volume 37, Issue 2, February 2007

Articles

• Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study

  A. S. Mohanram, C. Mahavi

• A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City

  N. Yesodha Devi, V. S. Kanchana

• Marketing of Conybio Products - A Study with Reference to Rajapalayam Taluk

  R. Kanthakrishnan, Malaikani

• Economic Reforms and Factory Sector

  S. Ganesan, V. Anbumani

• Customer Satisfaction at Eseva Centres

  V. Appa Rao, K. Vijaya Shanthi

• Marketing of Tourism Services - A Case Study on AP Tourism (APTDC Ltd) Visakhapatnam

  M. Sheaba Rani