Volume 43, Issue 4, April 2013

Published: 2013-08-29

Articles

  • Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference

    Shalini Jha, Bharti Singh
    5-11
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36373
  • Review of SKUs in the Indian Paint Industry

    Devendra Kumar Pandey
    12-17
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36374
  • Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District

    Ashish Varughese
    18-29
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36375
  • It's Time to Go Green with Pride: A Conceptual Study of Green Marketing

    Raji Parameshwaran Pillai
    30-34
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36378
  • Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience

    Vardhan Choubey, Riddhi Bumb
    35-41
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36379
  • Guerrilla Marketing: A Theoretical Review

    Sajoy P. B.
    42-47
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36380

Book Review

  • Superior Customer Value: Strategies For Winning and Retaining Customers

    Donovan A. McFarlane
    48-55
    DOI: https://doi.org/10.17010/ijom/2013/v43/i4/36381