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Volume 43, Issue 4, April 2013
Volume 43, Issue 4, April 2013
Published:
2013-08-29
Articles
Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference
Shalini Jha, Bharti Singh
5-11
PDF
DOI:
https://doi.org/10.17010/ijom/2013/v43/i4/36373
Review of SKUs in the Indian Paint Industry
Devendra Kumar Pandey
12-17
PDF
DOI:
https://doi.org/10.17010/ijom/2013/v43/i4/36374
Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District
Ashish Varughese
18-29
PDF
DOI:
https://doi.org/10.17010/ijom/2013/v43/i4/36375
It's Time to Go Green with Pride: A Conceptual Study of Green Marketing
Raji Parameshwaran Pillai
30-34
PDF
DOI:
https://doi.org/10.17010/ijom/2013/v43/i4/36378
Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience
Vardhan Choubey, Riddhi Bumb
35-41
PDF
DOI:
https://doi.org/10.17010/ijom/2013/v43/i4/36379
Guerrilla Marketing: A Theoretical Review
Sajoy P. B.
42-47
PDF
DOI:
https://doi.org/10.17010/ijom/2013/v43/i4/36380
Book Review
Superior Customer Value: Strategies For Winning and Retaining Customers
Donovan A. McFarlane
48-55
PDF
DOI:
https://doi.org/10.17010/ijom/2013/v43/i4/36381