Volume 43, Issue 5, May 2013

Published: 2013-08-29

Articles

  • Customers' Opinion on Small Scale Retail Stores: A Case Study

    K. Rama Mohana Rao, K. Ratna Manikyam
    5-15
    DOI: https://doi.org/10.17010/ijom/2013/v43/i5/36382

  • Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model

    Rajesh Matai, Anil K. Bhat
    16-23
    DOI: https://doi.org/10.17010/ijom/2013/v43/i5/36383

  • Multidimensional Segments among Children in Urban Indian Families

    Sunil Dhondopant Doke, Sarang Shankar Bhola
    24-33
    DOI: https://doi.org/10.17010/ijom/2013/v43/i5/36384

  • A Study of Brand Preference and Consumption Pattern of Beer in Bareilly

    Manish Gupta
    34-48
    DOI: https://doi.org/10.17010/ijom/2013/v43/i5/36385

  • Handicrafts of Meghalaya: An Analysis of the Marketing Practices

    Madhuchhanda Das Gupta, Surajit Sen
    49-57
    DOI: https://doi.org/10.17010/ijom/2013/v43/i5/36386

  • A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents

    Sebabrata Chatterjee
    58-63
    DOI: https://doi.org/10.17010/ijom/2013/v43/i5/36387