Volume 37, Issue 4, April 2007

Articles

• Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India

  Urvashi Makkar, Amandeep Singh Sehra, Bhupesh Tewari, Jai Narayan Rai, Bhagirath Rao, Rahul Sharma

• Experiential Marketing: The New Paradigm

  Timira Shukla

• An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu)

  R. Renjith Kumar

• Recent Facets of Consumer Behaviour: A Case of Rural Market

  Rajesh Shinde

• Apparel Shopping Orientation of Urban Indians : A Study on Kolkata

  Paromita Goswami

• Online Stock Trading in India: An Empirical Investigation

  Nidhi Walia, Ravinder Kumar