Volume 37, Issue 6, June 2007

Articles

• A Paradigm Shift in Brand Communication: Accentuating the Perception of the Youth of Gujarat Regarding Product Placement in Hindi Movies

  Mitesh M. Jayswal, Priti Salvi

• Banking Sector Reforms: Rationale, Efficacy and Agenda for Third Reforms

  R. K. Uppal, Rimpi Kaur

• A Study of Tubeless Tyres with Special Reference to Passenger Car Radial Tyres

  Renu Verma

• Brand Awareness Analysis of and Extensive Rural Reaching Capital Item: A Case Study in Kanyakumari District

  M. Jezer Jebanesan, S. Bhavani

• Retailing: An Emerging Trend in India

  C. P. Gupta, Mitali Chaturvedi

• Market, Distribution and Marketing Channels for Fertilizers in Karnataka

  H. D. Ramesh, Anand