Volume 37, Issue 7, July 2007

Articles

• An Empirical Study of Compatibility of Advertising Channels and Product Categories

  Karunesh Saxena, Pramod Paliwal, Pooja Tripathi

• Models of Consumer Behaviour in Mall Culture

  S. C. Panandikar, Rajiv Gupte

• Competitive Promotional Tools & Retailing - The Game where you differentiate or Die

  Sharif Memon

• Ambient Media Advertising - A New Era of Creativity

  Shweta Tanwar

• Impact of Emotive Ads

  Sabina Mahapatra

• Exploring the trends of retail formats in India - A study of shopping malls

  S. L. Gupta, Tripat Kaur

• Buying Behavior and Promotion in Textile Retailing in Kerala

  Moli P. Koshy, N. Suresh

• A Study on Retail Store Service Quality Dimensions in Select Retail Stores of Chennai City

  R. Tamilarasan