Volume 37, Issue 8, August 2007

Articles

• Advertising in the Middle East: Exploring The Impact of the West

  Mais Sukkar, Simon Pervan, Ekant Veer

• Bottom of The Pyramid Marketing

  Smita Sharma

• Viral Marketing: Motives and Challenges for Marketers

  Ashutosh Nigam

• Rural Marketing - Study of Consumer Behaviour with Reference to Hair Oils

  Bhawna Garg

• On-line Tourism Services in Developing Countries: Need for the Website Marketing Infrastructure

  U. Arabi

• Organic Farming in India: Its Opportunity and Challenges in the Context of Globalization

  Satish Chandra, Sowmya Shankar

• Market Based Organizational Learning - A study in the Indian Industry

  S. Jayachandran

• Consumer Buying Behaviour of Processed Spice Products

  V. M. Indumati, N. Raveendran, S. D. Sivakumar, P. Balaji