Volume 37, Issue 10, October 2007

Articles

• Is everything Fair in Marketing?(unravelling the Knitty-gritty of Ambush Marketing with Special Reference to India)

  Aditya Prakash Tripathi

• Cause Related Marketing

  Devendra Prasad Pandey

• Buyers Perception towards Prawn Feed - A Study in West Godavari District, Andhra Pradesh

  B. V. R. Naidu

• Prospects and Problems of Indian Retailing

  Amatul Baseer, G. Laxmi Prabha

• Small Vs Mall

  H. Venkateshwarlu, C. V. Ranjani

• Customer Segment Research and its Role in Designing Sales Promotion Programme for Small Car Industry in India

  Madhvendra Misra

• Contemporary Issues in Services Marketing

  Anil Sarin

• Strategic Factors Affecting Investment Decisions of MNCs

  Ankit Sarin, Syed Ali Arshad

• System Training Services Provided by 'Training Service Providers' and 'In-House Trainers'-Organizational Consumers' Perception about Service Attributes

  S. K. G. Ganesh, M. S. Bhat, R. B. Kumar