Volume 37, Issue 11, November 2007

Articles

• Significance of Bottom of Pyramid for Corporate India

  M. Guruprasad, Sujit Patnaik

• Satisfaction Derived by the Users of Clinic Plus Shampoo in Coimbatore

  R. Vijaykumar, P. V. Prabha, N. Raman

• Emerging Trends and Strategies in Indian Retailing

  M. N. Malliswari

• Text Messaging: An Emerging Marketing Tool

  K. Giridhar Gopal

• Women Empowerment through Self Help Groups: A Case Study in the North Tamil Nadu

  A. Vinayagamoorthy, Vijay Pithadia

• Indian Banking: Changing Pattern of Employment and Issue of Employee's Efficiency in Global Era-Challenges and Opportunities

  R. K. Uppal, Rimpi Kaur

• Dainik Bhaskar: The Punjab Launch

  Balram Dogra, Navjote Khara, Rajesh Verma