Volume 37, Issue 12, December 2007

Articles

• The Consequent Consumer Behaviour in Cosmetic Industry - A Study of Lakme's Competitive Position and Advertisement Effectiveness & awareness of Lakme Beauty Salon in Baroda City

  Bijal Zaveri

• Financial Feasibility of Investments in Contract Poultry Farming

  P. Baba Gnanakumar

• Emerging Retail Trends in India

  G. Laxmi Prabha, Amatul Baseer

• Internal Marketing - Case Studies

  K. S. Jaiswal, Dipti Saha

• Rural Consumers' Behaviour Regarding Non Durable Goods: A Study in Erode District of Tamil Nadu

  A. Selvaraj

• Challenges of Cargo Container Services in Major Ports in India

  S. Subramanian, D. Ilangovan

• Roles of Agricultural Marketing Institutions in Mizoram

  R. Zonuntluanga

• Sustainable Marketing: Challenges and Opportunities

  Rajeev Kumar Panda