Volume 38, Issue 1, January 2008

Articles

• Marketing in Postmodern India: Bulgari Meets Bollywood

  Glyn Atwal, Alistair Williams

• Measuring Customer Satisfaction in Indian Low Cost Air Carriers

  Venkoba Rao

• Brand Marketing through Customer Relationship Management

  A. K. Mishra, Pallavi

• A Study on the Impact of Socio- Economic and Geographical Factors on Students Pursuing Professional Courses (in the Institutes of Dehradun Region)

  S. R. Sharma, Prakash Tiwari, Hemraj Verma

• Organised Retail in India: A Case Study of Bal-wart

  Debajani Sahoo, Hari Govind Mishra

• Ad Avoidance in Hair Care Market: Reiteration of Need for Consumer Justice

  Sandip Anand

• Enhancing Competitiveness: A Key Challenge of Globalisation

  R. K. Uppal, Navdeep Kumar

• Marketing of Services in Open Distance Learning: A Feedback Study on Dr.BRAOU

  I. Anand Pawar