Volume 38, Issue 2, February 2008

Articles

• A Study of Liked/Disliked Television Commercials in India

  Kim Shyan Fam, David S. Waller

• Adding Value to Customer Relationships through Corporate Blogs

  Vandana Ahuja

• Getting Personal Online: Can Consumers be Targeted Behvaiorally for Internet Advertising?

  Anagha Shukre

• Profile and Perception of Retail Consumers - An Empirical Study in Palakkad District

  C. Ashokan, G. Hariharan

• A Study on Consumer Preference and Satisfaction in Uzhavar Sandai at Namakkal District

  N. Panchanathan, S. Senthilkumar, R. Mathivannan

• Marketing of Grapes in Karnataka: A Case of Bangalore and Bijapur District

  B. Sowmya Shankar, M. Devajar, R. Satish Chandra Rangaswamy

• A Study in Vendor Development Micro & Small Enterprises Supplies to PSUs in Hyderabad and Visakhapatnam

  K. R. Rajeshwari

• A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India

  Amit Gautam

• A Study on Used Goods Market (UGM)

  M. Venkateshwarlu, N. Srinivas