Volume 38, Issue 4, April 2008

Articles

• Meal Experience: Mapping The Mind of The Indian Customers, An Application of Artificial Neural Network

  Malay Biswas

• A Study of Mobile Phone Usage Among The Post Graduate Students

  Mayank Vinodbhai Bhatt

• Marketing Mix Strategies Adopted by Selected Indian Business Outsources

  N. Sundaram, S. Geetha

• A Study on Consumer Trust, Value and Loyalty in Relational Exchanges

  N. Balasubramanian, K. Sathyanarayan

• Management of Events/Promotions at DLF City Center Mall,Gurgaon

  Asif Zameer

• Promotions and Barriers Towards Services Sector Economy

  A.Kadhar Lal

• Retailing in India:Recent Trends & Challenges

  Harpreet Singh, Narinder Kaur