Volume 38, Issue 6, June 2008

Articles

• Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations: MNCs and Emerging Economies

  Navneet Sharma, Gordhan K. Saini

• Product Development: The Case of an OEM

  Himanshu Dutt

• Travellers' Perception on Travel Service Providers in an Electronic Environment

  K. Ravichandran

• Co-branding - An Innovative Strategy in Management

  Ravi Akula

• An Evaluation of Customer Orientation of Indian Public Sector Banks

  S.S. Hugar, Nancy H. Vaz

• Analyzing the Impact of Television Advertising on Children's Food Preferences: A Study of Indian Perspective (with Special Reference to Delhi & NCR)

  Noopur Agrawal, Aditya Prakash Tripathi

• Influential Power of 'Word of Mouth' for Purchase of Sarees

  D. Malmarugan