Volume 38, Issue 8, August 2008

Articles

• Customer Complaining Behavior in Retailing: An Empirical Study among Young Retail Customers

  C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika

• Kids Mean Business - Marketers Beware! A Market Survey on Impact of Advertising on Kids

  Sachin S. Vernekar, Preety Wadhwa

• Challenges Faced by Cut Flowers Growers in Tamil Nadu.(with Special Reference to Nilgiris District)

  S. Vasanthi

• The Evolving Food Chains & Consumer's Buying Behaviour

  Syeedun Nisa

• Marketing Strategies of Perishable Commodities with Special Reference to Flower in Srirangam Market Trichirappalli, Tamil Nadu

  M. Perumal, O.M.Haja Mohideen, J. Mohan Raj, O.T.V. Latasri

• Brand Extension: Strategy for New Product Introduction

  Narendra K. Sharma, Kavita Srivastava

• A Study on Policy Holder's Expectation and Preference towards Selected Private Life Insurance Companies in Karur District

  N. Panchanatham, S. Jhansi, S.Senthil Kumar, A. Mani