Volume 38, Issue 9, September 2008

Articles

• Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges)

  M. Saeed, Ravinder Vinayek, Narender Kumar

• Entrepreneurial Marketing-An Emerging Concept: A Study of Arambagh Hatcheries Limited (a Poultry Farm Company) in West Bengal

  Sajal Kumar Maiti

• Green-trust & Distrust

  J. Murugesan

• Analyzing Growth of Cellular Telecom Sector and Understanding Consumer's Preferences and Choices on the Use of Cellphone

  S.K. Sinha, Ajay Wagh

• Role of Retailers in Reducing Inventory and Improving Customer Satisfaction: An Empirical Study of Consumer Durables

  Vaishali Agarwal, Sanjay Mishra

• Brand Loyalty of Women Consumers with Respect To FMCGs

  D.K. Kamalaveni, S. Rajalakshmi, S. Kalaiselvi

• The e-Tail Option - From Brick and Mortar to Wish and Click

  Nazia Sultana