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  1. Home /
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  3. Volume 38, Issue 10, October 2008

Volume 38, Issue 10, October 2008

Published: 2008-09-10

Articles

  • Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Close-up Brand

    P.C. Sekar, Bejoy John Thomas
  • Application of Retail Services Quality Scale to Sri Lankan Supermarkets: An Empirical Study

    H.S.C. Perera, S.A. Buddhika, C.V. Rathnayke
  • An Exploratory Study on Usage and Impact of Information Technology on the SMES Performance of Jammu Region

    Hardeep Chahal, Ruchi Kohli
  • Social & Economic Implications of Universal Service Obligation Fund

    Vinod Kumar Garg, Amarjit Singh
  • Brand Preference of Men's Wear - A Case Study

    A. Lalitha, J. Ravi Kumar, K. Padmavalli
  • Changing Consumer Behaviour and Soft Drinks Marketing in North-Goa, A Case Study

    D.N.S. Kumar
  • Social Marketing

    Devendra Prasad Pandey
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