Volume 38, Issue 12, December 2008

Articles

• Recruitment Advertising: Art and Adventure in Indian Press Ads

  Ruby George, Evangeline Manickam, S. Jayachandran

• Ford Motors' India Specific Strategies

  S. Saravanan, S. Silas Sargunam

• Rebranding - A Business Imperative

  T. Venkat Ram Raj, M.A. Azeem

• Restructuring Management Education in India

  Ruchi Srivastava, Deepali Monga

• A Vision of Tourism Sector in India

  Jelsy Joseph, B. Adalarasu

• Structural Changes in Indian Retail Market: from Unorganised to Organised

  V. Ramanathan, K. Hari

• Role of Nationalized Banks in Sme Credit: A Study in Theni District

  S.Hasan Banu, P. Sangeetha