Volume 39, Issue 1, January 2009

Articles

• A Cognitive 'Just' Brand Model:How Sustainable Is It?

  Sandip Anand

  3-11

  • PDF

• Towards Achieving A 'Second Green Revolution'-The Role of Radiation Technology in Food Processing Management

  S. Sitalakshmi

  12-16

  • PDF

• Reality Shows:The New Marketing Tool

  Debashish Sengupta

  17-19

  • PDF

• Baba Ramdev:A Cult Brand in the Making

  Mrinalini Pandey

  20-24

  • PDF

• A New Inventory Model for Maintenance Organizations

  N. V. Ramana Murthy

  25-29

  • PDF

• Promotion Related Preferences of News Channel Audiences in Indore and Dehradun-A Comparative Study

  Anand Sapre, Amit Nagpal

  30-37

  • PDF

• Consumers' Perception of Private Brands:An Empirical Examination

  Shilpa S. Kokatnur

  38-44

  • PDF

• E-Marketing Methods and Application For Successful Marketing in Global Marketing Scenario

  C. Senthil Nathan

  45-54

  • PDF