Volume 39, Issue 5, May 2009

Articles

• Exploration of Connection between Culture, Corporate Communication and Consumption with the Help of Focus Groups:An Empirical Study

  Debraj Datta, Mahua Datta

  3-10

  • PDF

• Home Foods-Food for Thought

  P. Lakshmi Priya

  11-13

  • PDF

• The Condom Kingdom

  C. Anirvina

  14-20

  • PDF

• Rural Marketing of Select Fast Moving Consumer Goods in Punjab

  Pawan Garga, Kaminder Ghuman, Balram Dogra

  21-27

  • PDF

• Trends of Marketing Management in Tourist Attractions

  Ajit Kumar Shukla

  28-34

  • PDF

• Advertising Practices and Promotion in the Islamic World under the Shariah Observation:A Case Study on Bank Islam in Malaysia

  Ahasanul Haque, Khaliq Ahmed, Syeada Irfath Jahan

  35-40

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• Marketing Problems Faced by Mulberry Growers:A Study in Erode District of Tamil Nadu

  A. Selvaraj, K. R. Vijaysanthi

  41-46

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• Micro-Finance in Krishnagiri District:A Tool for Poverty Alleviation

  A. Saraswathy, S. Porkodi, M. Bhuvaneswari

  47-57

  • PDF

• Multinational Companies:A Study of their Impact on India

  Smitha Sambrani

  58-62

  • PDF