Volume 39, Issue 6, June 2009

Articles

• Analysis of Gap in Service Quality through SERVQUAL:A Case of Deposit Service Provided by a Bank in Bangladesh

  Nikhil Chandra Shil, Bhagaban Das

  3-11

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• Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision

  Manish Mittal, Praneet Tulsiyan

  12-17

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• Corporate Brand Valuation-A Global Perspective

  M. Yadagiri, R. Sridhar

  18-22

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• Conceptualizing Microfinance Initiatives in India Using SAP-LAP Model:A New Paradigm in Marketing Engineering

  Ranjan Chaudhuri, Sushil, Pravin Patil

  23-29

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• Marketing India as a Brand (Brand India, an Idea Whose Time has Come)

  Sachin S. Vernekar, Preety Wadhwa

  30-39

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• Do Multiple Time Consumers also Observe Imperfectly?:The Case of Automobile Consumers in India

  Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

  40-47

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• A Study on Agribusiness Management in Karnataka:A Case Analysis of Dry Chilies and its Products

  Shivashankar K., Basavaraj Banakar

  48-52

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• Leveraging Brand Assets by Understanding Brand Architecture-Imperatives for FMCG Sector for Competitive Edge in India

  Bhavin Pandya, Mitesh M. Jayswal

  53-62

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