Volume 39, Issue 7, July 2009

Articles

• The Relevance of Personal Selling in Today's Marketing Scenario-A Theoretical Perspective

  Binu Markose, S. Jayachandran

  3-8

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• Measurement in Marketing:A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix

  Manit Mishra

  9-15

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• Feed Forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics

  Sanjay Bhushan

  16-20

  • PDF

• Building Brands by Helping others Win

  G. Sudarsana Reddy, M. Muniraju

  21-23

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• Managing Global Brands

  Nitin S. Dhopeshwar

  24-31

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• Export Marketing in Bangladesh:Problems and Prospects

  Sayeed Alam, Monowar Hossain Mahmood

  32-35

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• Indian Dairy Sector-Status and Policy Options

  Meenakshi Gupta, Vikas Sharma

  36-41

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• Role and Influence of Children in Buying Children's Apparel

  Adya Sharma

  42-46

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• Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars

  K. S. Sarala, N. Paramesha

  47-57

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• Consumer Behaviour and Brand Preference towards Onida Television-An Empirical Study with Reference to Karur, Tamil Nadu

  N. Kathirvel, N. Chandrasekaran

  58-63

  • PDF