Volume 39, Issue 12, December 2009

Articles

• Brand Ambassadors and their Impact on Consumer Behavior: A Case Study of Mobile Companies in India

  S. S. Aggarwal

  3-8

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• A Qualitative Study on Branding of Steel Products in India

  Shailendra Dasari

  9-15

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• Impact of Policy Shift on Elasticity of Substitution in Indian Non-Metallic Mineral Industry

  S. Ganesan, R. Rajanbabu

  16-22

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• Consumer Beliefs and Attitudes towards Advertising Media:A Study of Indian Women

  Kirti Dutta

  23-28

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• Ethical Values of Advertising in Print and Electronic Media (A Study on Fairness Products in Visakhapatnam City)

  A. K. Mohideen

  29-32

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• Electronic Customer Relationship Management (E-CRM)

  V. Sudhakar

  33-39

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• Factors Affecting Marketing Knowledge Sharing (MKS):The Case of Iranian Food and Auto Industries

  Mohammed Reza Hamidizadeh, Shahriar Azizi

  40-48

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• Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District

  P. R. Sumangala, Yallawwa Uppar

  49-56

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• Productive Efficiency of Milk Production in Tamil Nadu

  M. Dhanabalan

  57-61

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