Volume 39, Issue 9, September 2009

Articles

• "SHAKTI": A Strategic Marketing Approach of FMCG Giant, HUL-Enabling a Journey towards Business Excellence in the Era of Globalization

  Indrani Majumder

  3-10

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• An Investigation of Customer Awareness with Reference to Green Marketing of Automobiles:An Empirical Study Conducted at Indore, Madhya Pradesh

  Girish Thakar, Nitin M. Joshi, A. K. Chitale

  11-21

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• Innovative Marketing Practices Suiting the Current Social Behaviour of Indian Customers

  B. V. H. Kameswara Sastry, D. V. Chandrashekar

  22-26

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• A Study of Consumer's Buying Pattern of Cosmetic Products in South Haryana

  Neeraj Kaushik, Deepak Gupta

  27-34

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• Perception Towards Memorability of Advertisements on TV-A Descriptive Study

  K. Pongiannan

  35-39

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• Impact of Store Amenities on Buyers Behaviour:A Study of Convenience Goods Buyer in Organized Retail Sector in India

  Gopal Das, Rohit Vishal Kumar

  40-49

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• Globalization and its Impact on Small Scale Industries-An Analysis

  Rana Zehra Masood

  50-55

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• Whether Today's Customers are Satisfied?-A Study with Banks

  Ashok Kumar M., Rajesh R.

  56-62

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