Volume 39, Issue 10, October 2009

Articles

• Role of Retailing and Growth of Hypermarkets in India

  N. Venkateswatan, V. Mahalakshmi

  3-11

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• Destination Hinterland:In's and Out's of Branding

  Sadaf Siraj, Pratima Sharma

  12-18

  • PDF

• Design Centric Attitude-Marketing Approach for Emerging Economies

  Goodwin D. R., Jyothsna Priyadarsini K.

  19-21

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• Measuring Brand Recall in Print Media Advertising:A Study of Selected Brands of Personal Care Industry

  Rajesh Faldu

  22-28

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• Healthcare Services Accreditation as a Brand Positioning Tool:A 'B Loop-Dozen A' Model of Emergency Medical Services(EMS)

  Raj Kumar Singh

  29-33

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• Effectiveness of Global Advertisements on Indian Culture

  R. K. Srivastava

  34-41

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• The Changing Face of Audio-Media in India During Post Privatization Period:An Empirical Study

  J. K. Das, Ashutosh Kar

  42-49

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• Bancassurance-An Emerging Trend in Indian Service Sector

  R. Neelamegan, K. Pushpa Veni

  50-55

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• A Study on Customer Preference and Satisfaction towards Restaurants in Coimbatore City

  N. Yesodha Devi, V. S. Kanchana

  56-63

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