Volume 40, Issue 1, January 2010

Articles

• Brand Pruning - A Wisely Used Tool in the Marketers' Arsenal

  Rajkumar Dasgupta, Harish Pareek

  3-13

  • PDF

• Customer Lifetime Model for the Magazine Publishing Industry

  Kallol Basu

  14-21

  • PDF

• E-Learning Enhanced by Web 2 Technologies and Blackboard Services

  Mathew Philip

  22-27

  • PDF

• Online Pricing: Art of Price War

  Sumanjeet Singh, Minakshi Paliwal

  28-33

  • PDF

• Consumer Preferences towards Service Industry: A Factorial Study of Restaurants

  Gaurav Jaiswal, Manita Matharu, Praveen Sahu

  34-37

  • PDF

• Consumer Behaviour in Rural Markets : A-B-C-D Paradigm and its Applications

  Sakthivel Rani

  38-48

  • PDF

• Trust in Electronic Marketing

  Kunal Gaurav

  49-52

  • PDF

• Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal

  Pinaki Ranjan Bhattacharyya, Sourav Laha

  53-60

  • PDF