Volume 40, Issue 2, February 2010

Articles

• Mergan Pharmaceutical's Customer-Driven Flight into the Future

  Subroto Chatterjee

  3-13

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• Multivariate Model for Forecasting the Wheat Prices in India

  Rajashekhar Karjagi, Chiragra Chakrabarty, Raosaheb Mohite

  14-16

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• From Darkness to a New Dawn: Journey of Rural Women - A Case Study on Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited

  M. Rajanikanth

  17-22

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• Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP)

  Rakesh Premi

  23-28

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• Challenge to Business-Changes in India's Marketing Environment

  Rana Zehra Masood

  29-34

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• Plasma TVs and Perceived Customer Benefits

  Faraz Ahmad

  35-40

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• A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India

  Kedar Shukla, Amol Raut

  41-48

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• Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets)

  J. Lilly

  49-55

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• Non-conventional MARCOM Strategy for Rural India

  Sudhanshu Sekhar Kar, Sarat Kumar Sahoo

  56-61

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