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Volume 40, Issue 3, March 2010
Volume 40, Issue 3, March 2010
Published:
2010-03-01
Articles
Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions
Mrinalini Pandey
3-12
PDF
Status of Supply Chain Management in Organized Vs Unorganized Retail
Nityanand Singh
13-23
PDF
FDI - The Hijack of Indian Retail Market
B. Kamaladevi
24-30
PDF
Private Brands and Store Loyalty: An Empirical Study in Noida
Rushina Singhi, Dewyani Kawale
31-41
PDF
Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users
V. Mallikarjuna, G. Krishna Mohan
42-49
PDF
Marketing and Business Strategies for Coping with the Global Financial Crisis
C. Senthil Nathan
50-56
PDF
A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu
A. Venkatachalam, M. Sivakumar
57-62
PDF