Skip to main content Skip to main navigation menu Skip to site footer
  • Home
  • Issues
    • Current
    • Archives
  • Editorial Team
  • For Authors
    • Submissions
    • Article Types
    • FAQ
    • Guidelines for Authors
  • Ethics & Policy
    • Publication Ethics and Publication Malpractice Statement
    • Peer Review Policy
    • Open Access Policy
    • APC Policy
  • Call for Papers
  • Subscription/Renewal Form
  • Login
Search
  • Join as Reviewer
  • Message from the New EiC
  • Announcements
  • Contact Us
  • Register
  • Login
  1. Home /
  2. Archives /
  3. Volume 40, Issue 3, March 2010

Volume 40, Issue 3, March 2010

Published: 2010-03-01

Articles

  • Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions

    Mrinalini Pandey
    3-12
    • PDF
  • Status of Supply Chain Management in Organized Vs Unorganized Retail

    Nityanand Singh
    13-23
    • PDF
  • FDI - The Hijack of Indian Retail Market

    B. Kamaladevi
    24-30
    • PDF
  • Private Brands and Store Loyalty: An Empirical Study in Noida

    Rushina Singhi, Dewyani Kawale
    31-41
    • PDF
  • Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users

    V. Mallikarjuna, G. Krishna Mohan
    42-49
    • PDF
  • Marketing and Business Strategies for Coping with the Global Financial Crisis

    C. Senthil Nathan
    50-56
    • PDF
  • A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu

    A. Venkatachalam, M. Sivakumar
    57-62
    • PDF
Home | Editorial Board | Current | Archives | Ethics & Policy | Contact Us
1964 - 2025 || © Associated Management Consultants Private Limited || All Rights Reserved ||
More information about the publishing system, Platform and Workflow by OJS/PKP.