Volume 40, Issue 5, May 2010

Articles

• 3 Idiots: Exploring Innovative Marketing

  Nidhi Upadhyay

  3-13

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• Corporate Brand Management: A Case Study of Punjab Chemicals & Crop Protection Limited (PCCPL)

  Karamjeet Singh

  14-22

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• Impact of Service Quality on Customer Satisfaction, Loyalty, and Commitment in the Indian Banking Sector

  Sandip Ghosh Hazra, Kailash B. L. Srivastava

  23-35

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• A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu

  S. Saravanan

  36-42

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• Consumer Perception towards Different Media Options: An Empirical Study of Rural V/s Urban Perspective

  Urvashi Makkar, Vijendra Dhyani

  43-51

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• Business Opportunities for Insurance Sector: An Empirical Study among Teachers of S.P. University

  Ashok Shanubhogue, Mayank V. Bhatt

  52-56

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• Customer Focus in Pharmaceutical Marketing in India

  P. K. Das

  57-61

  • PDF