Volume 42, Issue 3, March 2012

Articles

• The Business of Emotions

  Divya Soni

  4-8

  • PDF

• A Study on Distribution Strategies of Steel Manufacturers in India

  Shailendra Dasari

  9-14

  • PDF

• Significance of Branding in Industrial Marketing

  Sumesh Raizada

  15-21

  • PDF

• Transforming Indian Agriculture through Agripreneurs

  Inderpreet Kaur Kular, Amanpreet Singh Brar

  22-29

  • PDF

• Marketing of Grapes in Tamil Nadu: A Case of Coimbatore District

  G. Suresh, S. Krishna Murthy

  30-36

  • PDF

• Product Strategies and Advertising in Small Firms: A Study of Punjab Units

  Raj Kumar Gautam

  37-45

  • PDF

• A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India

  Seema S. Shenoy, A. H. Sequeira, Devaraj K.

  46-50

  • PDF

• Understanding of TV Ads amongst Urban Children

  Amardeep Kaur Ahluwalia, Raghbir Singh

  51-60

  • PDF