Volume 41, Issue 1, January 2011

Articles

• Globalizing Chinese Brands: Perspectives and Strategy Implications

  Inder P. Khera

  3-8

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• An Empirical Study on Sales Promotion of Dabur India Limited in Indian Rural Market

  Garima Malik

  9-17

  • PDF

• Commercialization of Fishery and Aquaculture Products in India-Problems and Solutions

  Bhawesh T. Sawant, Paramita Banerjee Sawant

  18-25

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• Sabai Grass Marketing:The Prime Need for Rural Innovation and Economic Development of Tribal Community in the Mayurbhanj District of Orissa State

  Asit Ranjan Satpathy, Upendra Nath Sahu

  26-35

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• Marketing in Politics: Case of Congress and Bharatiya Janata Party

  Prasad Begde

  36-42

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• Developing Global Competency-Challenges and Opportunities

  D. Subramaniam, K. Shyama Sundar

  43-46

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• Marketing of Poultry Eggs-New Issues and Competitive Challenges

  P. Srinivasa Reddy, Y. Venu Gopala Rao

  47-55

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• Wal-Mart:Can it Succeed in India?

  Komal Chopra

  56-61

  • PDF