Volume 42., Issue 5, May 2012

Articles

• Product Recall: An Evaluation of Few Issues

  N. K. Vijayalakshmi, J. Madegowda

  4-9

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• Blog Popularity and Activity on Social Media: An Exploratory Research

  Anil Bhat

  10-18

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• Emerging Challenges & Issues of Pulses in Commodity Futures Market

  Varsha S. Sukhadeve, Yogesh Yugalkishore Biyani

  19-24

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• Shopping Malls & Consequences on the Human Rights on Small Traders in NCR Delhi

  N. H. Mullick

  25-29

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• Effectiveness of Advertisements in India: An Empirical Study

  Dalip Raina, Kritika Khajuria

  30-38

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• Food Products Packaging: A Study of its Effects on Consumer Behaviour

  Sunil Giri, Vishal Sharma

  39-46

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• Foreign Direct Investment in Multi-Brand Retail: Opportunities and Threats

  Sunil Kumar

  47-52

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• Structural Equation Modeling Approach to Elucidate the Impact of IMC on Brand Equity in Life Insurance Industry

  Omdeep Gupta, Kaynat Nasser, Nibedita Biswas

  53-62

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