Volume 42, Issue 9, September 2012

Articles

• Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing?

  A. Shivakanth Shetty

  4-12

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• Managing Customer Relations through Online Banking

  Vinay Kumar Nagu

  13-18

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• Role of Gender in Consumers' Response to Fear Appeal Advertisements

  S. Ajit, V. Joseph Paul Raj

  19-24

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• Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools

  U. Devi Prasad, S. Madhavi

  25-30

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• Impact of Shopping Malls on the Unorganized Retail Sector: A Case Study of Mangalore Region

  Ajaz Ahmed, Sureshramana Mayya

  31-40

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• The Rise of New Media and Product Promotion: Exploring the Potential of Online Media in Advertising the Services Provided by Major Telecommunications Service Providers in India

  Kulveen Trehan

  41-51

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• Impact of Store Size on Impulse Purchasing Behaviour of Respondents: A Study with Reference to Coimbatore, Tamil Nadu

  R. Palaniswamy, S. Dinesh Kumar, N. Selvakumar

  52-59

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