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  1. Home /
  2. Archives /
  3. Volume 42, Issue 10, October 2012

Volume 42, Issue 10, October 2012

Published: 2012-10-01

Articles

  • A Study on Online Discount Couponing Industry in India

    Samik Shome, Aindrila Roy
    4-10
    • PDF
  • Brand Personality: Antecedents and Consequences

    Amina Merabet, Abderrezzak Benhabib
    11-21
    • PDF
  • Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu

    S. Saravanan
    22-30
    • PDF
  • Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata

    Supriya Biswas
    31-40
    • PDF
  • Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students

    Devi Prasad Dash, Shamim Akhtar
    41-52
    • PDF
  • Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram

    Laldinliana
    53-59
    • PDF
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