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Volume 42, Issue 10, October 2012
Volume 42, Issue 10, October 2012
Published:
2012-10-01
Articles
A Study on Online Discount Couponing Industry in India
Samik Shome, Aindrila Roy
4-10
PDF
Brand Personality: Antecedents and Consequences
Amina Merabet, Abderrezzak Benhabib
11-21
PDF
Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu
S. Saravanan
22-30
PDF
Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata
Supriya Biswas
31-40
PDF
Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students
Devi Prasad Dash, Shamim Akhtar
41-52
PDF
Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram
Laldinliana
53-59
PDF