Volume 41, Issue 2, February 2011

Articles

• A Study on Banking Service Quality in Nagapattinam District, Tamil Nadu

  A. Ananth, A. Arulraj

  3-14

  • PDF

• Recent Trends and Outlook in the International Sugar Industry

  C. Muthaiya

  15-22

  • PDF

• Realigning Distribution Strategies for Effective Marketing Operations of a Business:An Empirical Study Based on Tropicana

  Suman Kumar Dawn

  23-31

  • PDF

• An Empirical Study to Find the Gaps in Call Coverage and its Impact on Sales Performance

  Sunil Gupta

  32-38

  • PDF

• Conceptual Framework of Mobile Marketing:Spamming the Consumer around the World

  R. Sivarethina Mohan, P. Aranganathan

  39-45

  • PDF

• A Framework for Understanding Consumer Perceived Characteristics of Internet Banking as Predicators of its Adoption

  Prema C.

  46-53

  • PDF

• The Private Label (Brand):Retailers' Value Proposition and Strategic Tool of Differentiation

  Pravin Pandurand Patil, Vidyadhar Vedak

  54-60

  • PDF