Volume 41, Issue 4, April 2011

Articles

• Online Music Retail in India

  Pankaj Singh, Pramod Kothavale

  3-14

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• A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane?

  Debashish Sengupta, Ray Titus

  15-20

  • PDF

• A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India

  Devang Desai

  21-29

  • PDF

• Marketing of Hollywood Films (Dubbed and Original) in India:A Case on Planning and Executing Marketing Strategy

  G. Prageetha Raju

  30-38

  • PDF

• Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario

  K. Pongiannan

  39-45

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• Explicating Customer Satisfaction:A Survey on Private Commercial Banks

  Nikhil Chandra Shil, M. Muzakkeerul Huda

  46-55

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• Determinants of Retail Customer Satisfaction-A Study of Organized Retail Outlets in Kurukshetra

  Manju Rani Malik

  56-64

  • PDF