Volume 41, Issue 7, July 2011

Articles

• Effect of Absurdity in Advertising on Brand Recall

  Purva Kansal, Himanshu R. sharma

  3-8

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• Agricultural Rural Marketing in India

  P. K. Dutta

  9-19

  • PDF

• Subhiksha: A Battle for Survival

  Sumedha Kalia, Rishi Kalia

  20-24

  • PDF

• Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study

  Gopal Das

  25-35

  • PDF

• Economics of Ecotourism: A Study on Orissa

  Nihar Mohapatra

  36-42

  • PDF

• World Wide Dairy Development - At a Glance

  P. Kalaiselvi, M. Somasundaram

  43-50

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• Customer Loyalty Programs and Marketing Strategies

  H. N. Ramesh

  51-56

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• A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District

  N. Kathirvel

  57-64

  • PDF