Volume 41, Issue 9, September 2011

Articles

• International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands

  Sharif Memon

  4-15

  • PDF

• Women Entrepreneurs and the Pricing Dilemma

  Moli P. Koshy, Mary Joseph

  16-22

  • PDF

• Assessment of Influence of Materialistic Values on Consumption Innovativeness

  Manit Mishra

  23-30

  • PDF

• Forecasting the Ensuing Impact of 3G on Business Practices in India: An Exploratory Analysis

  Amalesh Sharma, Sourav Bikash Borah

  31-37

  • PDF

• Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs)

  Rakshita Puranik

  38-44

  • PDF

• The Structured Frame of Category Management for Optimization of Retail Business

  Md. Sanuwar Rashid

  45-54

  • PDF

• A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector

  Sandhya Joshi

  55-61

  • PDF

• Strategy of Advertising Agencies in India for Evaluating Advertising Effectiveness across Experience

  Yashmin Sofat

  62-72

  • PDF

• Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years

  S. Ramesh Kumar

  73-78

  • PDF

• The '4 As' of Rural Marketing Mix

  Pallavi

  79-84

  • PDF