Volume 41, Issue 10, October 2011

Articles

• Consumerism: A Study on the Evolution of the Consumer Movement

  M. Rajanikanth

  4-8

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• A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu

  P. S. Venkateswaran, N. Ananthi, Binith Muthukrishnan K.

  9-22

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• Housing Finance - An Analysis of Post Purchase Behaviour of Consumers

  M. Vijayakumar, B. Subburaj

  23-31

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• Supply Chain Management of Perishable Food Products: A Strategy to Achieve Competitive Advantage through Knowledge Management

  Nityanand Singh, Prachee Javadekar

  32-44

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• Building Successful Retail Strategies - A Case Study of 'Coupon Stores'

  Shantanu Shekhar

  45-56

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• Consumer Buying Behaviour Model for Toothpastes

  G. Vani, M. Ganesh Babu, N. Panchanatham

  57-67

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• Use of Online Social Networking Sites by College Students and its Implications for Marketing: A Case Study in Tripura

  Ajit Kumar Dash

  68-76

  • PDF