Volume 41, Issue 11, November 2011

Articles

• Apparel Retail Outlet Selection: Influence of Service Levels in Goa

  Mathala Juliet Gupta, Chetan V. Hiremath

  4-14

  • PDF

• A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study

  Bernadette D'Silva, Stephen D'Silva, Roshni Subodhkumar Bhuptani

  15-22

  • PDF

• Fast Food Purchase Behaviour in Botswana: An Exploratory Study

  Rina Makgosa, Nchenesi Mabalane

  23-30

  • PDF

• An Empirical Investigation in Delivering Quality Healthcare Services to Patients

  Parvez A. Mir

  31-37

  • PDF

• Marketing of Tourism Products in Karnataka: Policy Implications

  H. Ramakrishna

  38-45

  • PDF

• Building Customer Relations through CRM - A Theoretical Framework of Software Services Firms in Bangalore Cluster

  V. K. Shruthi, T. S. Devaraja

  46-53

  • PDF

• Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study

  G. Ramesh

  54-64

  • PDF