Volume 43, Issue 9, September 2013

Published: 2013-10-11

Articles

  • An Exploratory Study of Ethical Perspectives of Celebrity Endorsements

    T. Joel Gnanapragash, P. C. Sekar
    5-13
    DOI: https://doi.org/10.17010/ijom/2013/v43/i9/38338

  • "Brand India" in Korea: A Case Study and Review of Nation Branding Research

    Rahul Anand
    14-24
    DOI: https://doi.org/10.17010/ijom/2013/v43/i9/38340

  • Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis

    Amitava Ghosh, Arpita Sharma, Rashmi Ambulkar
    25-31
    DOI: https://doi.org/10.17010/ijom/2013/v43/i9/38342

  • Consumers' Perception towards Miraculous Claims of Brands with Aesthetic Appeal

    Saurabh, Akhil Mahajan
    32-40
    DOI: https://doi.org/10.17010/ijom/2013/v43/i9/38347

  • An Empirical Investigation of Website Design Characteristics, Consumer Trust, and Intention to Shop Online in Hyderabad

    Mohd Layaq Ahamad, Shaikh Mohd Zafar
    41-46
    DOI: https://doi.org/10.17010/ijom/2013/v43/i9/38350

  • Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi

    Shamsher Singh, Preeti Tak
    47-56
    DOI: https://doi.org/10.17010/ijom/2013/v43/i9/38351