Volume 45, Issue 8, August 2015

Articles

• Marketing Innovation in Partnership with Self Help Groups: A Case Study of a Farm Inputs Manufacturer

  C. R. Rajan, M. J. Xavier

  7-17

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79914

• Internet of Things (IoT): Is IoT a Disruptive Technology or a Disruptive Business Model?

  D. Narasimha Murthy, B. Vijaya Kumar

  18-27

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79915

• Ambient Advertising: Analyzing its Effectiveness Using an Anti - Smoking Advertisement

  Samarth Singh

  28-36

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79916

• Starbucks: Adapting in the Indian Market

  Himanshu Mahobia, Trilok Kumar Jain

  37-47

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79919

• Performance of Regulated Agricultural Markets: Perception of Farmers in Salem District, Tamil Nadu

  Shakeel-Ul-Rehman

  48-59

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i8/79921