Volume 45, Issue 4, April 2015

Articles

• Multi - Level Marketing: An Economic Model

  Jeremiah Richey, Bohyeon Kang

  7-16

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79956

• Antecedents of Repurchase Intention: The Case of Private Label Brands in Kerala

  George A. P., Yamuna Govindan

  17-31

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79957

• Service Quality in Indian Higher Education: A Comparative Study of Selected State Owned and Private Universities

  Siddharatha S. Bhardwaj

  32-42

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79958

• A Comparative Study on Customer Relationship Management Practices in the Telecom Industry

  Y. Krishna Mohan Naidu, Ponduri S. B.

  43-55

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79961